Launched in 2020, Melbourne based Chérie by Oui is the new bridal brand by the team behind Oui The Label. Taking this special opportunity to express another side of our label, we bring you elevated styling and intricately embellished pieces reminiscent of the couture sensibilities of yesteryear, to prêt-à-porter.Intended to speak to today's romantics on a personal level, Chérie by Oui designs embody a beautiful mix of tradition and modernity.

 Price Range $3,000 - $6,000




Embrace ladylike chic in the Casablanca gown. A dream come true for the modern romantic, the Casablanca is an unforgettable showstopper featuring an intricately beaded and hand-appliquéd bodice, square front neckline, scoop back neckline, and a dramatic full skirt with box pleats.


Puff sleeves are here to stay and Euphoria is the luxe rendition we have all been waiting for. Modern elegance re-defined, this unforgettable showstopper features a fitted silhouette made in an intricately beaded and embroidered fabric with a striking deep V-neckline and a surplice illusion.


Joie is designed for the Chérie bride who dreams of a classically beautiful silhouette made in intricately detailed materials. The perfect marriage between classic elegance and modernity! Features hand-appliquéd embroidery on an illusion bodice and a slinky skirt with a dramatic train in beaded and embroidered 3D fabric.


Made for new romantics, Dreamer is classically beautiful yet incredibly modern. Features a contemporary square neckline designed to highlight the collarbones, shoulders, and décolletage. A cinched-in waist is adorned with pearl hand-beading, and adropped A-line skirt hugs the high hips and flows to the ground.


A beautiful mix of tradition and modernity as you've never seen it before, the Cupid gown is equal parts elegance and sexiness. Features hand-appliquéd embroidery on an illusion corseted bodice and a slinky skirt with a dramatic train in an intricately beaded and embroidered 3D fabric.

The Cupid gown can also be worn with matching fitted sleeves or matching balloon sleeves for a versatile look.